Product Designer with experience designing B2C fintech and e-commerce products, with a focus on complex customer journeys, engagement and conversion across web and mobile.
Designing intuitive user experiences by translating complex business requirements into clear, scalable solutions. Experienced in multi-market product design across CIS and the Middle East, including RTL layouts, localization, responsive behaviour, and regional interface requirements for the UAE, Qatar and Saudi Arabia.
My work contributed to +18% conversion growth on web, +10% in app, a 4.5× increase in reviews,
and +16.3% growth in wishlist adoption.
Experience
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Leading beauty retailer across CIS and Middle East markets.
Designing customer-facing e-commerce experiences across six markets and web, iOS, Android and tablet. I work across post-purchase and engagement journeys, including Reviews, Profile, Wishlist and Orders, owning features from problem discovery and experimentation through launch and Design QA.
Top-10 private bank serving over 3 million retail customers.
Designed digital banking and investment experiences, with a focus on making complex financial products easier to discover, understand and manage. Worked across investment journeys, transaction history and reusable banking interfaces.
Real estate development company focused on large-scale residential and commercial projects.
Worked across 3D visualization and visual communication, creating digital and marketing materials for large-scale residential projects.
Languages
English - Professional working proficiency
Chinese - Professional working proficiency (HSK 5)
Spanish - Basic
Education
Peoples' Friendship University
Lets connect
Open to new opportunities and product teams building meaningful digital experiences.